Remember how Segways came out and everyone laughed? Then they were recalled. And no one wanted them in Europe... where I understand everyone already has a jet pack. And remember how, despite being around for the best part of a decade you only see them on TV ads for discount hotel chains? Now, apparently because of an economic crisis and half the auto industry in collapse, they are back. And they are back with the roof and seat that they needed all along - but without that one little thing that I think people actually want - crash safety protection:
...the vehicles would also be part of a communications network that through the use of transponder and GPS technology would allow them to drive themselves. The vehicles would automatically avoid obstacles such as pedestrians and other cars and therefore never crash, Mr. Burns said. As a result, the PUMA vehicles would not need air bags or other traditional safety devices and include safety belts for “comfort purposes” only, he said.
Puma! Viva Puma!! Excellent!!! Works for me. And what a lovely photo by Getty Images of the vehicle of the new era drove around Brooklyn on Monday, showing all its strengths, the unfocused background implying breakneck speed and... What? What is that you say? You don't think the combination of a failed 19th century auto maker and a failed tech revelation for the new millennium creates a great source of trust? You don't think the makers of bad ideas should be hiring people called Mr. Burns as spokesmen? How did you become so cynical? P'shaw I say!
But... errr... aren't they going to have an issue with the trademark?