London's Logo For The 2012 Olympics

So if that is the logo of the 2012 Olympics, what will the slogan be: "London 2012 - Bljezjef Braznats!!!" ???

That has to be the stupidest thing I have ever seen. And here is what some twits associated with the choice say:

"The new emblem is dynamic, modern and flexible, reflecting a brand-savvy world where people, especially young people, no longer relate to static logos but respond to a dynamic brand that works with new technology and across traditional and new media networks," London 2012 organizers said in a statement. International Olympic Committee president Jacques Rogge described the logo as "truly innovative."

When the hell did I loose the ability to relate to a static logo? And what the hell is a static logo anyway? You want a real Olympic logo?

Look at that Moscow 1980 logo, lighting up the twilight sky like the ICBM packing the warhead that was going to destroy your hometown! Now that was a frikkin' Olympic logo.

Look at Barcelona 1992, the greatest Olympics ever by all accounts. What a logo! Abstract but not something that looks like it would please someone in a home for the criminally insane. Not something that looks like it broke, fell down the stairs and someone kicked it. Not like something that you know depends on string to stay together. What does London 2012's logo say? "Come to London - we are nuts!" "Come to London - we know the value of nothing!" Crazy people are in charge:

"It's vital that we reach out to those young people in a language that they understand and in technology that's familiar to them," London organizing chief Sebastian Coe said. "This brand is absolutely the world they live in."

For the first time in my life, then, I can honestly say that if that is what the young understand they are nuts, too. In fact, I would be glum now if I were young knowing that this is what their baby boomer parents in charge of things think of them. That is awful. Way to go. The most God awful thing I have ever seen. Makes me embarrassed for the colour red.

Comments

Gorthos - June 4, 2007 8:15 PM

http://www.gorthos.com/blog

I now wil tell you the words that came to my mind as soon as I looked at that thing (warning, will offend some people but honestly, they are the actual two words, one of which you will have to sort out from the camoflage):

F***ing Retarded

Alan - June 4, 2007 8:19 PM

I have no idea why you obfuscated the first word but not the second. And it is worse than that.

Chris Taylor - June 4, 2007 8:30 PM

http://taylor.typepad.com

I think Sydney '00 was the bestest ever. Or at least the games I watched most consistently of any in my lifetime. Cauldron lighting was pretty cool, and the extinguishing was even better with the flaming arrow shot towards the fighter/bomber with strategically-timed afterburner. Plus Kylie Minogue.