In an effort to advance the cause of supporting supporting, has anyone thought of Ribbon 2.0 where everyone makes up the content of their own magnetic cause ribbons making for a cacophony of causes and claims confusing the drivers of America? Maybe if there were more rounded edges the link to the new 2.0 world would be clearer. The other day I listened to an NPR hour on "the long tail" which I still have no clue about as it seems to be only a way to take existing circumstances, repackaging them as new and making sure someone gets a guruiffic revenue stream from the merchandise. Maybe personalized magnetic cause ribbons will help in my understanding.