Good Lord. At least they are honest about not really being...shall we say...on point:

So Stompin' Tom is gone, and so are the old grainy family photos. Instead of looking back at the fond memories, this year's P.E.I. tourism campaign will look at how spending time on the Island can be a life-altering experience. "It will be very much less on what product Prince Edward Island has" says Greg Arsenault, director of marketing for Tourism P.E.I., "versus what does an individual get from a vacation. The trick will be to show how Prince Edward Island changes people."

Was there ever more blantant branding? But you have to love this confirmation of the province's chosen advertising consultant's skill: "Grey Worldwide is known for some memorable commercials. For instance, it's behind the Dairy Queen ad where the father gets kicked in the groin by a baby while fighting over a "blizzard" ice cream snack."