I don't know why I got up this early to have a think about when blogs peaked. I am thinking of three or four things clinching it:

• People stopped having conferences about blogs
• People stopped saying that blogs were the next way to run business
• People stopped talking about "social software"
• People started talking about podcasting

It really only happened this past winter. I blame the cool iPod ads. Blogs never had cool ads on TV. What would they look like? Lumpy guys with bad posture leaning over keyboards in silhouette semi-perceptibly nodding their heads along to the music. Hard for that to compete with rollerskating lassies with afros.