Apparently a swoopless, two dimensional, cool, simple flower is not enough anymore. From the Toronto Star:
The provincial Liberals appear ready to scrap the trillium logo that has been the Ontario government's symbol for decades. The familiar three-petal logo, which has graced provincial buildings, highway signs and documents since the 1970s, will likely be phased out and replaced with a new symbol...I can't find the trillium as a registered trade-mark on the CIPA database but I just poked around for a couple of minutes. The Globe and Mail calls the rebranding "a really dumb idea"...not just a dumb one, a really dumb one.Aides to Premier Dalton McGuinty refused to confirm or deny a Toronto Star story that reported the rebranding effort was under way. But they went out of their way to point out that the trillium flower is not officially Ontario's logo. "In fact, the trillium is not Ontario's `logo.' It is Ontario's flower. And we have no plans to stop the trillium from being Ontario's flower," an email from the Premier's office said...

Comments
portland - February 2, 2005 2:05 PM
i like it too.
Serena - February 21, 2005 10:29 AM
The Trillium is a simple, yet elegant wildflower. If I was Canadian I would fight to keep the Trillium logo.