Mike asks an interesting question especially for one like me who hates the concept of branding. Yet there are still a few firms to which I am loyal:

• Sony - I never pause when considering whether to buy electronics at the Sony shop or elsewhere. Stereo stuff, snazzy radios, our digital camera. I was sold on them in law school when my roomie brought the 1970's 15 year old Trinitron for us to watch. Never seen a better picture since.

• IKEA - hex wrenches rule. No question, virtually no proof replacement policy on mail orders.

• MEC - I would not think of buying anything at a camping store without checking Mountain Equipment Co-op first. Prices are good and the cotton t-shirts are the best. One of my pals is a buyer for them and they really are as squeaky clean as they try to be.

• LL Bean - best source for 37 inch arm, 18 inch next dress shirt on the planet for under $50.00 CND. The Oxford cotton ones work in like an old pair of jeans. Seconds shop in downtown Portland within walking distance of Gritty's.

• Paddock Wood - when I brew, I buy from Saskatchewan.

That is just about it. The LCBO is a monopoly so it hardly counts and cheese is a concept.

Later: I am looking for an on-line soccer shop to which I can plight my troth.   This one looks pretty good if only for the sock selection.