This snippet from the Daily Kos, which I do not read much so don't bother, is interesting in light of my cogitations under this rubric:

In all cases, Rove wants to force Democrats to defend taxes and lawyers. Trained in the ways of direct-mail targeting, he doesn't want to seduce the whole country, just an expanded version of what he's already got. He's aiming at fast-growing exurban areas, where small-business entrepreneurs--mostly Gen-Xers--tend to distrust the New Deal paradigm of government. "We want to pay increased attention to those vibrant small-business climates," says Rove.